“When the vehicle becomes the ‘living room,’ autonomous cars, radio – more than ever – needs to create content people would consume while the auto is driving itself,” he said.Īlong with heavy amounts of social media like Snapchat, Facebook and Instagram, Gen Zers are glued to YouTube for music, entertainment and even podcasts. 1 in-car media, they need to pump out premium programming, says Scott Burnell, Ford’s Global Lead, Business Development & Partner Management. In fact, these young adults say they care more about their vehicle’s connectivity than make and model.Īs carmakers innovate, if radio wants to maintain its position as the no. With Gen Zers relying on smartphones to access entertainment, in-car connectivity is critical. “For the radio industry, we have to make sure there are things they’re going to miss out on if they don’t listen,” Cooper said. That way, Gen Zers stay connected, but on their terms. To serve up more on-demand content, Ben Cooper, Controller for BBC Radio 1, BBC Radio1Xtra, and BBC Asian Network, has said he wants to create a Netflix for radio. And while Nielsen ratings might stay flat, Clarke says streaming audiences were growing. Alexa has brought radio back to the home,” noted Tim Clarke, Cox Media Group’ s VP of Audience and Content for Radio. Think of next-gen tech as potential, not potholes. Our content goes so many more places than out of that one appliance.” “We all need to stop thinking of ourselves as radio people. “To them, radio is like an appliance, like a toaster,” Davis said. It’s one way Davis said radio broadcasters can rethink distribution. To reach them, iHeartMedia stations offer both bite-sized, on-demand audio and full-length podcasts. Gen Zers don’t tune in on a broadcast schedule, but stream audio and podcasts on their time. They start each day with mobile, and use radio to discover new music, connect with favorite DJs, and stay up on local news and events. In a joint study by the R&D lab they developed together, Futuri Media and the University of Florida’s College of Journalism and Communications have learned Gen Zers use media in 8-second bites and juggle five screens at once! They get information from peers and Google, are tech-savvy, and heavy social media users. “Don’t be afraid of Gen Z – they may not be consuming radio in a traditional way… But if you have great content, they’ll find it,” said Elevate Research Founder Nicole Bergen. At iHeart, we develop for everything so we are always where the consumer is,” said iHeartRadio President Darren Davis, per Twitter, where the #WWRS2018 hashtag helped spread some of the panel’s best insights. The top finding: To reach these influential consumers (Gen Zers are ages 6 to 23 years old and Millennials are 24 to 38 year olds), radio broadcasters need to adapt - and fast. Seeking a better understanding of Gen Zers,at the Worldwide Radio Summit 2018 opening panel, Futuri Media CEO Daniel Anstandig surveyed top audio and technology industry executives. Want to reach Generation Z and Millennials? Be authentic, explore new technologies, and use as many platforms as possible. To cultivate young audiences, radio needs to advance new devices, cars and data
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